The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "gifts" in the subject line.
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Daily Emails Sent with "gifts" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

0
Sat
Nov
4
0
Sun
Nov
5
0
Mon
Nov
6
0
Tue
Nov
7
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Wed
Nov
8
0
Thu
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9
0
Fri
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10
1
Sat
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11
1
Sun
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12
1
Mon
Nov
13
0
Tue
Nov
14
0
Wed
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15
1
Thu
Nov
16
0
Fri
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17
1
Sat
Nov
18
0
Sun
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19
0
Mon
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20
1
Tue
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21
0
Wed
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22
2
Thu
Nov
23
0
Fri
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24
1
Sat
Nov
25
0
Sun
Nov
26
0
Mon
Nov
27
0
Tue
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28
2
Wed
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29
2
Thu
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30
0
Fri
Dec
1
3
Sat
Dec
2
1
Sun
Dec
3
1
Mon
Dec
4
0
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
gifts   39
for   13
off   11
under   9
day   8
to   7
your   7
up   6
last   5
the   4
perfect   3
get   3
extra   3
on   3
time   3
with   3
min   2
savings   2
most   2
save   2
grab   2
today   2
her   2
only   2
v   2
xmas   2
everything   2
him   1
delightful   1
all   1
unlock   1
take   1
an   1
less   1
best   1
sparkle   1
or   1
at   1
we   1
looking   1
finds   1
wrap   1
and   1
bundled   1
whole   1
keneurich   1
featuring   1
holiday   1
good   1
feel   1
fitness   1

Emoji Usage

Number of occurances of each emoji.
🎁 Gift 5
❀️ Heart 4
πŸ’• Two Hearts 3
πŸŽ„ Christmas Tree 2
πŸŽ‰ Tada 2
🌟 Star2 2
🌸 Cherry Blossom 1
πŸŽ€ Ribbon 1
⏰ Alarm Clock 1
πŸ‘€ Eyes 1
⚑ Zap 1
😍 Heart Eyes 1
πŸ’ Gift Heart 1
✨ Sparkles 1
🦌 Deer 1
πŸ›οΈ Shopping Bags 1

Symbol Usage

Number of occurances of each symbol.
! 14
% 13
$ 10
? 2

Most Common ESPs

Number of campaigns sent via each ESP.
Listrak   11
Sparkpost   10
Klaviyo   9
Salesforce   3
Iterable   3
MailChimp   1
Sailthru   1
Braze   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Gifts for Mother's Day Bombas   /   Fri Apr, 19 - 10:14am name New Gifts for Mother’s Day Bombas   /   Sat Apr, 13 - 10:10am name Gifts to make her day! πŸŒΈπŸ’• Natural Baby Shower   /   Tue Mar, 5 - 1:49pm name Hurry, Get Your V-Day Gifts on Time Bombas   /   Tue Feb, 6 - 10:08am name These V-Day Gifts Are πŸ’• Everything πŸ’• Bombas   /   Sat Feb, 3 - 10:19am name Pre-Xmas Stocking Up! Perfect Xmas Gifts Here!πŸŽ€ EightVape   /   Thu Dec, 21 - 6:20pm name ⏰ Last Call Alert! Grab Your Gifts Before Time Runs Out! 🎁 U.S. Polo Assn   /   Thu Dec, 21 - 6:02pm name 30-80% Off The PERFECT Gifts🎁❀️ Fashion Nova   /   Tue Dec, 19 - 6:53pm name Our Most Luxe Gifts Yet Todd Snyder   /   Tue Dec, 19 - 7:07am name Last Day: Free Ground Shipping for Gifts Bombas   /   Sun Dec, 17 - 10:18am name Gifts to Keep for Yourself Bombas   /   Sat Dec, 16 - 10:09am name Gifts for the Sporty Friend Bombas   /   Fri Dec, 15 - 10:32am name πŸ‘€ Gifts that WOW: Under $20 + Extra 20% Off! U.S. Polo Assn   /   Wed Dec, 13 - 10:13am name DAY 7: Order by midnight to get your gifts on time! Rebecca Minkoff   /   Wed Dec, 13 - 9:08am name ⚑ Flash Sale! Today Only - Gifts Under $200 The Brick   /   Wed Dec, 13 - 3:04am name Most popular products = top gifts! Mous   /   Tue Dec, 12 - 6:03pm name 25% OFF with Klarna + last-min gifts = ❀️ ColourPop   /   Mon Dec, 11 - 1:05pm name 😍 Gifts Galore! Everything Under $20 for Everyone! U.S. Polo Assn   /   Sun Dec, 10 - 2:05pm name πŸŽ„ Festive Faves: Gifts for $30 & Under + Elevate the Cheer with 20% Off! U.S. Polo Assn   /   Sat Dec, 9 - 12:02pm name TODAY ONLY: 25% off last-min gifts! πŸ’ ColourPop   /   Thu Dec, 7 - 1:12pm name πŸŽ‰ Take an EXTRA 20% off all your best gifts! πŸŽ‰ U.S. Polo Assn   /   Thu Dec, 7 - 10:17am name Gifts We ❀️ Todd Snyder   /   Mon Dec, 4 - 7:10am name 🌟 Sparkle & Save: Grab Gifts at $30 or Less + Unlock 20% Extra Savings! U.S. Polo Assn   /   Sun Dec, 3 - 12:02pm name ✨ 🎁 Gifts Under $20: Delightful Finds for Him and Her! U.S. Polo Assn   /   Sat Dec, 2 - 2:04pm name Rudolph gifts for your besties ❀️🦌 ColourPop   /   Sat Dec, 2 - 12:07pm name Gifts Under $100 Todd Snyder   /   Sat Dec, 2 - 7:03am name Coming In Hot: Gifts Under $100 Allbirds   /   Thu Nov, 30 - 10:36am name Gifts Under $50 Bombas   /   Thu Nov, 30 - 10:14am name πŸŒŸπŸ›οΈ Wrap Up Happiness: Cyber Monday Gifts Await with Up to 80% Off Savings! U.S. Polo Assn   /   Wed Nov, 29 - 12:39pm name Bundled Gifts Gaiam   /   Wed Nov, 29 - 7:10am name Get Your Gifts Together Allbirds   /   Sat Nov, 25 - 10:34am name Gifts for up to 70% off? Gymshark   /   Thu Nov, 23 - 1:15pm name Gifts of Fitness Gaiam   /   Thu Nov, 23 - 7:07am name 20% Off Feel-Good Gifts Bombas   /   Tue Nov, 21 - 8:14am name The perfect holiday gifts featuring @keneurich Rebecca Minkoff   /   Sat Nov, 18 - 12:10pm name Up To 50% Off Gifts For Your Whole Flock Allbirds   /   Thu Nov, 16 - 11:18am name Looking for gifts under $25? 🎁 ColourPop   /   Mon Nov, 13 - 7:04pm name Last Day for 25% Off Gifts Bombas   /   Sun Nov, 12 - 7:09am name SAVE up to 20% on toys + gifts πŸŽπŸŽ„ Natural Baby Shower   /   Sat Nov, 11 - 2:52am
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