The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "tom" in the subject line.
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Daily Emails Sent with "tom" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

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Mon
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Wed
Nov
8
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10
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2
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0
Fri
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0
Sat
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18
1
Sun
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19
0
Mon
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0
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1
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0
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1
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1
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26
0
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27
1
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28
0
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29
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30
1
Fri
Dec
1
0
Sat
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2
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3
1
Mon
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5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
custom   15
bottoms   10
shop   9
tomorrow   9
free   7
charvel   6
bogo   6
a   5
jackson   5
the   5
new   5
sale   5
just   4
fender   4
ends   4
our   4
and   3
off   3
gibson   3
up   3
arrivals   3
tops   3
you   3
customs   3
now   3
on   3
final   2
save   2
last   2
in   2
ever   2
biggest   2
anderson   2
tom   2
day   2
know   2
s   2
starts   2
call   2
best   2
deals   2
from   2
martin   2
yourself   2
to   2
fast   2
nakatomi   2
jeans   2
friday   2
black   2
available   2

Emoji Usage

Number of occurances of each emoji.
🔥 Fire 2
🚨 Rotating Light 2
☀️ Sunny 1
⏰ Alarm Clock 1
🎉 Tada 1
🛒 Shopping Trolley 1
⏳ Hourglass Flowing Sand 1
🍑 Peach 1
🛍️ Shopping Bags 1
⚡ Zap 1
✈️ Airplane 1
📣 Mega 1
💖 Sparkling Heart 1
😍 Heart Eyes 1
🌟 Star2 1
⚠️ Warning 1

Symbol Usage

Number of occurances of each symbol.
! 32
% 4
? 2
$ 1

Most Common ESPs

Number of campaigns sent via each ESP.
MailChimp   20
SendGrid   6
Listrak   5
Sailthru   5
Klaviyo   4
ExpertSender   3
Braze   1

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Bottoms Up, Babe Fashion Nova   /   Sat May, 11 - 10:30am name Ends tomorrow: Free overnight shipping on orders $200+ Rhone   /   Wed May, 8 - 9:33am name An Iconic Jimmy Page-Signed Custom is available now! The Music Zoo   /   Thu May, 2 - 12:46pm name Shop our wildest Martin Custom Shop guitars! The Music Zoo   /   Sat Apr, 27 - 10:04am name 40% Off New Szn Bottoms☀️ Fashion Nova   /   Wed Apr, 17 - 7:24pm name ⏰ Time's Running Out! 25% Off Ends Tomorrow - Act Fast! U.S. Polo Assn   /   Wed Apr, 10 - 12:02pm name BOGO FREE: Tops, Bottoms, Jeans!🎉 Fashion Nova   /   Tue Apr, 9 - 6:42pm name Spoil yourself - try a Martin Custom. The Music Zoo   /   Thu Apr, 4 - 12:18pm name New Arrivals: Jackson, Charvel, & Gibson Custom! The Music Zoo   /   Fri Mar, 29 - 11:14am name 🛒 1-Day Only Deals! Save on the Midea 18.7” Bottom-Freezer Fridge The Brick   /   Mon Mar, 25 - 10:14am name Supplements Issue #012 - ft. BTS of Tomorrow’s Drop, PFW, and Coperni’s 99% Air Swipe Bag Vitaly   /   Wed Mar, 20 - 7:10pm name Gibson Custom Just Delivered the Goods! The Music Zoo   /   Tue Mar, 19 - 12:01pm name Here's a New Limited ES-335 from Gibson Custom! The Music Zoo   /   Tue Mar, 12 - 12:49pm name Last Day⏳BOGO FREE Tops & Bottoms! Fashion Nova   /   Sun Mar, 3 - 6:34pm name It's what we do best! Charvel & Jackson Customs! The Music Zoo   /   Sat Mar, 2 - 10:30am name Bottoms Up🍑 Fashion Nova   /   Thu Feb, 29 - 9:14pm name BOGO FREE Tops & Bottoms🔥 Fashion Nova   /   Tue Feb, 27 - 9:05pm name The Best Bottoms Around🔥 Fashion Nova   /   Sat Feb, 24 - 6:44pm name Feeling inspired from our Fender Custom Shop video? The Music Zoo   /   Wed Feb, 21 - 1:05pm name Charvel/Jackson Customs & Powers Electric Just In! The Music Zoo   /   Fri Feb, 16 - 1:49pm name Kick off the week with Charvel Custom! The Music Zoo   /   Mon Feb, 12 - 1:15pm name A Les Paul Custom that weighs less than 9 lbs?! The Music Zoo   /   Mon Feb, 12 - 9:47am name 🚨 Final Call: Family and Friends VIP Event Ends Tomorrow! 🛍️ The Brick   /   Sun Feb, 4 - 10:53am name Charvel and Jackson Custom Heavy Hitters Just In! The Music Zoo   /   Sat Feb, 3 - 10:30am name ⚡ Sale today, gone tomorrow - take a look inside! The Brick   /   Wed Jan, 31 - 10:18am name Custom Shop New Arrivals & NAMM Highlights! The Music Zoo   /   Fri Jan, 26 - 12:10pm name Someone grab this Jackson Custom Shop Rhoads fast! The Music Zoo   /   Wed Jan, 10 - 5:37pm name Order By Noon✈️Get It TOMORROW! Fashion Nova   /   Wed Jan, 10 - 12:42pm name Last Call🚨BOGO FREE Jeans & Bottoms! Fashion Nova   /   Mon Jan, 8 - 6:30pm name Final Hrs📣BOGO FREE Bottoms! Fashion Nova   /   Sun Jan, 7 - 6:44pm name 💖 Today's Customer Appreciation Sale Is Just for You! The Brick   /   Thu Jan, 4 - 10:17am name Doc Brown's Automotive TeeFury   /   Wed Jan, 3 - 12:23am name BOGO FREE Bottoms😍Starts Now! Fashion Nova   /   Mon Jan, 1 - 6:30pm name If you know...you know. We're talking Tom Anderson! The Music Zoo   /   Wed Dec, 27 - 1:08pm name Our Biggest Fender Custom Shop Sale Ever! The Music Zoo   /   Sat Dec, 9 - 10:31am name Rare Charvel Custom Shop Star Available Now! The Music Zoo   /   Mon Dec, 4 - 5:00pm name New Arrivals! 10 Must-See Fender Customs! The Music Zoo   /   Fri Dec, 1 - 1:04pm name Treat Yourself to a Tom Anderson! The Music Zoo   /   Tue Nov, 28 - 2:40pm name Ends Tomorrow! Shop the Flatspot Black Friday Sale Flatspot   /   Sun Nov, 26 - 2:32pm name Save up to 40% on Fender Custom Shop! The Music Zoo   /   Sat Nov, 25 - 10:30am name Nakatomi Christmas Party 🌟 TeeFury   /   Thu Nov, 23 - 12:22am name Our BIGGEST deals ever start TOMORROW! ⚠️ ColourPop   /   Sun Nov, 19 - 1:06pm name Early Black Friday Sale starts tomorrow! Get KeySmart   /   Thu Nov, 16 - 5:05pm name Nakatomi survival kit TeeFury   /   Thu Nov, 16 - 12:22am
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