The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday.

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

23
Fri
Nov
5
18
Sat
Nov
6
25
Sun
Nov
7
18
Mon
Nov
8
24
Tue
Nov
9
20
Wed
Nov
10
29
Thu
Nov
11
24
Fri
Nov
12
20
Sat
Nov
13
26
Sun
Nov
14
23
Mon
Nov
15
26
Tue
Nov
16
30
Wed
Nov
17
31
Thu
Nov
18
35
Fri
Nov
19
25
Sat
Nov
20
30
Sun
Nov
21
34
Mon
Nov
22
29
Tue
Nov
23
37
Wed
Nov
24
43
Thu
Nov
25
69
Fri
Nov
26
40
Sat
Nov
27
49
Sun
Nov
28
70
Mon
Nov
29
37
Tue
Nov
30
31
Wed
Dec
1
28
Thu
Dec
2
26
Fri
Dec
3
26
Sat
Dec
4
25
Sun
Dec
5
22
Mon
Dec
6
30
Tue
Dec
7

Time of Day

All times Eastern Standard Time.
12
am
2
am
4
am
6
am
8
am
10
am
12
pm
2
pm
4
pm
6
pm
8
pm
10
pm

Emoji Usage

Number of occurances of each emoji.
🚨 Rotating Light 117
✨ Sparkles 107
🎁 Gift 73
‼️ Bangbang 60
πŸ”₯ Fire 56
⏰ Alarm Clock 50
πŸ’₯ Boom 49
❄️ Snowflake 43
⚑ Zap 41
πŸŽ„ Christmas Tree 29
πŸ‘€ Eyes 23
⏳ Hourglass Flowing Sand 23
🀩 Grinning Face With Star Eyes 21
❗ Exclamation 21
⚠️ Warning 20
πŸŽ‰ Tada 19
❀️ Heart 18
😍 Heart Eyes 16
πŸ’• Two Hearts 16
😱 Scream 16
πŸ–€ Black Heart 15
🌟 Star2 14
πŸ‘ Clap 14
πŸ₯‚ Clinking Glasses 11
🀯 Shocked Face With Exploding Head 11
πŸ“£ Mega 9
🎊 Confetti Ball 9
πŸ™Œ Raised Hands 9
πŸ’‹ Kiss 8
⬛ Black Large Square 8
πŸŽ… Santa 8
⚫ Black Circle 8
⁉️ Interrobang 7
πŸ‚ Fallen Leaf 7
πŸ“’ Loudspeaker 7
πŸ’Έ Money With Wings 7
πŸ’– Sparkling Heart 6
πŸ€‘ Money Mouth Face 6
🧣 Scarf 6
πŸ’š Green Heart 6
πŸ’« Dizzy 6
β˜ƒοΈ Snowman 6
πŸ’° Moneybag 5
πŸ”΄ Red Circle 5
πŸ’™ Blue Heart 5
⭐ Star 4
πŸ”” Bell 4
πŸš€ Rocket 4
☁️ Cloud 4
πŸ’¨ Dash 4
πŸ’— Heartpulse 4

Sympbol Usage

Number of occurances of each symbol.
! 827
% 523
$ 304
? 104

Most Common ESPs

Number of campaigns sent via each ESP.

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Edie Maxi Shoulder Bag Rebecca Minkoff   /   20mins ago name Want to earn free clothing? Sign up for BΓΆhme Rewards! Bohme   /   21mins ago name Evolve Board is Back Gaiam   /   2h 27m ago name New Dolce & Gabbana, Nanushka, Alexander McQueen Eyewear and more added to Sale Cettire   /   2h 30m ago name Oh, the misery. TeeFury   /   8h 48m ago name up the contrast Red Dress Boutique   /   Wed Jan, 19 - 8:15pm name πŸ’₯ 30% OFF SITEWIDE SECRET SALE πŸ’₯ ColourPop   /   Wed Jan, 19 - 8:11pm name Pixel 6 case is available for pre-order NOW Mous   /   Wed Jan, 19 - 8:02pm name All new Critical is HERE! 🀩 Gymshark   /   Wed Jan, 19 - 7:03pm name Stretch Denim Returns + Our Stretch Denim Chore Coat Todd Snyder   /   Wed Jan, 19 - 7:02pm name CBD Immunity Gummies + Vitamin C Serum 😁 + PurrrFect Cat Pack 😺 EightVape   /   Wed Jan, 19 - 6:45pm name Get Ur πŸ‘ In These Jeans! Fashion Nova   /   Wed Jan, 19 - 6:33pm name Get to know Tie-Dye Vanilla Cupcake! Native   /   Wed Jan, 19 - 6:31pm name Reasons to be cheerful Part 33 : Fresh New Balance! Hanon-Shop   /   Wed Jan, 19 - 5:00pm name How are we doing? TeeFury   /   Wed Jan, 19 - 4:11pm name The NEW Grand Reveal Resurfacing Overnight Mask ColourPop   /   Wed Jan, 19 - 1:13pm name Last Chance: Soylent delivers Spice and DUNE Direct to Your Door Soylent   /   Wed Jan, 19 - 1:05pm name Our World of Horror collection is here! Fangamer   /   Wed Jan, 19 - 1:02pm name see it styled: Bootcut Cargo Pants Mnml   /   Wed Jan, 19 - 12:34pm name Shop & Save on Clear Skin Bundles! Kylie Cosmetics   /   Wed Jan, 19 - 12:17pm name The Best Loose Fit Denim πŸ‘– Lakenzie   /   Wed Jan, 19 - 12:05pm name β€οΈπŸ’‹πŸ”₯RED-HOT DRESSESπŸ”₯πŸ’‹β€οΈ Fashion Nova   /   Wed Jan, 19 - 11:34am name SHOP OUR 20% OFF WARDROBE REFRESH SALE! Bohme   /   Wed Jan, 19 - 11:31am name Four New Taylor Models Available Now! The Music Zoo   /   Wed Jan, 19 - 11:18am name Recent Arrivals Kith   /   Wed Jan, 19 - 11:00am name hey sweetheart... these are for you! πŸ’ž Red Dress Boutique   /   Wed Jan, 19 - 10:20am name ⚑ Wake up refreshed in the Tulsa bed, only $399.95. The Brick   /   Wed Jan, 19 - 10:08am name ❄️Nothing Beats The Cold Like $15 Winter Deals ! 1 Day Left . . U.S. Polo Assn   /   Wed Jan, 19 - 10:05am name Current Obsession: Richly Textured Suede Rebecca Minkoff   /   Wed Jan, 19 - 9:03am name New Season Arrivals: Valentino, Moschino, Jil Sander and more Cettire   /   Wed Jan, 19 - 7:01am name πŸ”₯ EXTRA 15% off Seasonal Offers | USE CODE at checkout πŸ”₯ Urban Industry   /   Wed Jan, 19 - 5:11am name Turn to page 394 πŸ“š TeeFury   /   Wed Jan, 19 - 12:47am name No more rut-tine in 2022 Timbuk2   /   Wed Jan, 19 - 12:05am name you'll be sure to steal the show in this 🀩 Red Dress Boutique   /   Tue Jan, 18 - 8:16pm name JUST LANDED: 120 New Arrivals Todd Snyder   /   Tue Jan, 18 - 7:04pm name Nord Pro Simplicity Evolved + Koi CBD Inhaler πŸ’¨ + $10.99 Solus Kits EightVape   /   Tue Jan, 18 - 6:45pm name It's Happening🀯60-90% Off ALL Sale‼️Ends TONIGHT! Fashion Nova   /   Tue Jan, 18 - 6:33pm name Β£5 'fits or Β£10 'fits? The choice is yours... I Saw It First   /   Tue Jan, 18 - 1:34pm name Fresh New Looks For The Fresh New Year Allbirds   /   Tue Jan, 18 - 12:36pm name New! Clarifying Toner and Serum Kylie Cosmetics   /   Tue Jan, 18 - 12:27pm name Light as a Feather Bombas   /   Tue Jan, 18 - 12:17pm name Final FN HRS😰60-90% Off All Sale‼️Ends TONIGHT! Fashion Nova   /   Tue Jan, 18 - 11:36am name One Last Chance Inspire Uplift   /   Tue Jan, 18 - 11:31am name 40% Off Your Artistry Cravings Morphe   /   Tue Jan, 18 - 11:25am name 30% OFF our skincare musts 😍 ColourPop   /   Tue Jan, 18 - 11:17am name who said neutrals can't be fun?! Red Dress Boutique   /   Tue Jan, 18 - 10:20am name Introducing: Rebecca Minkoff Home Collection Rebecca Minkoff   /   Tue Jan, 18 - 10:05am name πŸ’₯Perfect Styles That Will Get You Through The Winter Season U.S. Polo Assn   /   Tue Jan, 18 - 10:04am name SALE!!! Shop 20% off EVERYTHING! Bohme   /   Tue Jan, 18 - 9:05am name Maestro Pedals are Back For a New Generation! The Music Zoo   /   Tue Jan, 18 - 8:49am name New Season Arrivals: Maison Margiela, JW Anderson and more Cettire   /   Tue Jan, 18 - 7:01am
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