The Black Friday Fifty
BETA
We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday.
Filter by Day Click on any bar on the "Daily Emails Sent" chart to only show stats/campaigns for that day.
Filter by Brand Click the round logo next to each campaign to only show stats/campaigns for that brand.
Daily Emails Sent Filter the data below the chart by clicking on the red bar for any day.
Time of Day
All times Eastern Standard Time.|
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12 am |
2 am |
4 am |
6 am |
8 am |
10 am |
12 pm |
2 pm |
4 pm |
6 pm |
8 pm |
10 pm |
Most Used Words
Percentage of emails containing each word. Click on any word to filter the dashboard by that word.| off | 19.8% | |
| new | 14.4% | |
| the | 14.0% | |
| for | 12.5% | |
| to | 10.0% | |
| sale | 8.9% | |
| your | 6.7% | |
| now | 6.5% | |
| more | 6.1% | |
| you | 5.7% | |
| a | 5.4% | |
| is | 5.2% | |
| in | 5.1% | |
| on | 4.9% | |
| day | 4.9% | |
| our | 4.7% | |
| up | 4.5% | |
| this | 4.2% | |
| of | 4.2% | |
| jacket | 4.1% | |
| and | 3.7% | |
| arrivals | 3.5% | |
| ua | 3.4% | |
| get | 3.3% | |
| all | 3.2% | |
| last | 3.1% | |
| adidas | 3.0% | |
| oakley | 2.9% | |
| with | 2.9% | |
| extra | 2.7% | |
| black | 2.6% | |
| free | 2.6% | |
| s | 2.4% | |
| are | 2.4% | |
| friday | 2.3% | |
| just | 2.2% | |
| here | 2.2% | |
| under | 2.2% | |
| reebok | 2.1% | |
| styles | 2.1% | |
| best | 2.1% | |
| spring | 2.0% | |
| back | 2.0% | |
| shorts | 2.0% | |
| shop | 2.0% | |
| pack | 2.0% | |
| only | 1.9% | |
| sitewide | 1.9% | |
| it | 1.9% | |
| save | 1.8% | |
| ends | 1.8% |
Most Used Emoji
Percentage of emails containing each emoji.| β¨ Sparkles | 2.6% | |
| π¨ Rotating Light | 2.5% | |
| π₯ Fire | 1.6% | |
| β‘ Zap | 1.5% | |
| π Heart Eyes | 1.4% | |
| π Gift | 1.0% | |
| βοΈ Sunny | 1.0% | |
| π Two Hearts | 1.0% | |
| π± Scream | 1.0% | |
| π Tada | 0.9% | |
| β° Alarm Clock | 0.9% | |
| β€οΈ Heart | 0.8% | |
| π Blue Heart | 0.7% | |
| π₯ Boom | 0.7% | |
| π Eyes | 0.7% | |
| π Raised Hands | 0.7% | |
| β Star | 0.6% | |
| π€ Black Heart | 0.6% | |
| π€© Grinning Face With Star Eyes | 0.6% | |
| β Exclamation | 0.6% | |
| π Rainbow | 0.5% | |
| π Clap | 0.5% | |
| β οΈ Warning | 0.5% | |
| βοΈ Snowflake | 0.5% | |
| π Christmas Tree | 0.5% | |
| πΈ Cherry Blossom | 0.5% | |
| π΄ Palm Tree | 0.4% | |
| π Point Right | 0.4% | |
| π Sparkling Heart | 0.4% | |
| π Green Heart | 0.4% | |
| π Bikini | 0.4% | |
| πΌ Blossom | 0.3% | |
| π Kiss | 0.3% | |
| π Truck | 0.3% | |
| π Sunglasses | 0.3% | |
| π Crown | 0.3% | |
| πͺ Muscle | 0.3% | |
| πΈ Money With Wings | 0.2% | |
| π€― Shocked Face With Exploding Head | 0.2% | |
| π Earth Americas | 0.2% | |
| π Bouquet | 0.2% | |
| π Purple Heart | 0.2% | |
| π Ocean | 0.2% | |
| π· Tulip | 0.2% | |
| 𧑠Orange Heart | 0.2% | |
| π Jeans | 0.2% | |
| π Love Letter | 0.2% | |
| β³ Hourglass Flowing Sand | 0.2% | |
| π€ Money Mouth Face | 0.2% | |
| π Athletic Shoe | 0.2% | |
| π Trophy | 0.2% |
Most Used Symbols
Percentage of emails containing each symbol.| ! | 27.3% | |
| % | 17.0% | |
| $ | 16.5% | |
| ? | 5.4% |
