The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday.

Filter by Day Click on any bar on the "Daily Emails Sent" chart to only show stats/campaigns for that day.

Filter by Brand Click the round logo next to each campaign to only show stats/campaigns for that brand.

Filter by Word Click any word in the "Words" table to only show stats for subject lines including that word.

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

40
Tue
Nov
17
44
Wed
Nov
18
37
Thu
Nov
19
48
Fri
Nov
20
36
Sat
Nov
21
47
Sun
Nov
22
48
Mon
Nov
23
48
Tue
Nov
24
53
Wed
Nov
25
59
Thu
Nov
26
25
Fri
Nov
27
0
Sat
Nov
28
0
Sun
Nov
29
0
Mon
Nov
30
0
Tue
Dec
1
0
Wed
Dec
2
0
Thu
Dec
3
0
Fri
Dec
4
0
Sat
Dec
5
0
Sun
Dec
6
0
Mon
Dec
7
0
Tue
Dec
8
0
Wed
Dec
9
0
Thu
Dec
10

Time of Day

All times Eastern Standard Time.
12
am
2
am
4
am
6
am
8
am
10
am
12
pm
2
pm
4
pm
6
pm
8
pm
10
pm

Most Used Words

Percentage of emails containing each word. Click on any word to filter the dashboard by that word.

Most Used Emoji

Percentage of emails containing each emoji.
πŸ”₯ Fire 4.3%
⚑ Zap 2.9%
🚨 Rotating Light 2.3%
⭐ Star 1.9%
πŸ–€ Black Heart 1.9%
✨ Sparkles 1.9%
🎁 Gift 1.6%
⚠️ Warning 1.4%
🌈 Rainbow 1.4%
❀️ Heart 1.2%
❗ Exclamation 1.2%
πŸ’₯ Boom 1.2%
😍 Heart Eyes 1.2%
πŸ€‘ Money Mouth Face 1.0%
⚫ Black Circle 1.0%
πŸ‘€ Eyes 1.0%
😱 Scream 1.0%
πŸŽ„ Christmas Tree 0.8%
πŸ’• Two Hearts 0.8%
⏰ Alarm Clock 0.8%
πŸ”΄ Red Circle 0.8%
⬛ Black Large Square 0.8%
πŸ‘ Clap 0.8%
❄️ Snowflake 0.6%
🀩 Grinning Face With Star Eyes 0.6%
🧑 Orange Heart 0.6%
πŸŽ‰ Tada 0.6%
πŸ’š Green Heart 0.6%
πŸ¦ƒ Turkey 0.6%
πŸ“’ Loudspeaker 0.4%
πŸ’Ž Gem 0.4%
πŸ’Œ Love Letter 0.4%
πŸ’Έ Money With Wings 0.4%
πŸ’° Moneybag 0.4%
⁉️ Interrobang 0.4%
πŸ’« Dizzy 0.4%
πŸ‚ Fallen Leaf 0.4%
πŸ‘‰ Point Right 0.4%
πŸ”“ Unlock 0.4%
πŸ‘‡ Point Down 0.4%
β˜• Coffee 0.4%
🌞 Sun With Face 0.2%
πŸ’΅ Dollar 0.2%
πŸš‚ Steam Locomotive 0.2%
⏱️ Stopwatch 0.2%
😟 Worried 0.2%
🀫 Face With Finger Covering Closed Lips 0.2%
πŸ‘Ÿ Athletic Shoe 0.2%
πŸ‘  High Heel 0.2%
πŸ‘œ Handbag 0.2%
🌟 Star2 0.2%

Most Used Symbols

Percentage of emails containing each symbol.
% 28.5%
! 27.8%
$ 14.8%
? 2.7%

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Bucket Friday = $1πŸ’° / Meal Soylent   /   30mins ago name The Black Friday SALE | Up To 35% Off Your Purchase Rebecca Minkoff   /   32mins ago name 20% Off | Our Only Sale Starts Now Bombas   /   35mins ago name Merry crisis πŸŽ„ TeeFury   /   57mins ago name Black Friday is here! 50% off Holi-deals (while supplies last) Steve Madden   /   59mins ago name OV Black Friday starts NOW Outdoor Voices   /   1h 20m ago name Get An Extra 10% Off! Bee Inspired Clothing   /   2h 26m ago name Black Friday Sale is here Cettire   /   2h 28m ago name Black Friday is here! Gaiam   /   2h 31m ago name MEGA BLACK FRIYAY DEAL 🚨 Natural Baby Shower   /   2h 33m ago name 70% OFF 😱⚑ I Saw It First   /   2h 34m ago name The Biggest Deal of the Year πŸ‘€ Rhone   /   2h 34m ago name ❗️ Black Friday = SO. MANY. DEALS. Get to it. $17.99 Vests πŸ‘ $21.99 Sweaters πŸ‘β€¨ U.S. Polo Assn   /   2h 37m ago name Take 25% off SITEWIDE! πŸ–€πŸ–€πŸ–€ Red Dress Boutique   /   3h 31m ago name FREE gift with purchase (today only!!!) Pura Vida Bracelets   /   3h 34m ago name ⬛ BLACK FRIDAY BEGINS! Up To 60% OFF Deals ⬛ Urban Industry   /   4h 17m ago name Black Friday | 30% off selected lines πŸ’« Natural Baby Shower   /   6h 4m ago name You've won a Golden Ticket! First 200 people only πŸ–€ I Saw It First   /   6h 29m ago name LAST DAY of our Black Friday Event 🌟 Natural Baby Shower   /   7h 6m ago name Rise and Shine: Up to 25% Off Sitewide! Vincero Watches   /   7h 35m ago name 🌈 30% OFF SITEWIDE! Including NEW PALETTE + LINER ROLL 🌈 ColourPop   /   9h 16m ago name Don't miss our Black Friday Sale! TeeFury   /   9h 22m ago name πŸ”“Β Black Friday Exclusives Just Unlocked Mnml   /   9h 23m ago name πŸ”΄ LIVE NOW! Black Friday STARTS EARLY ONLINE! The Brick   /   9h 28m ago name ⚑ The Black Friday countdown starts now!⚑ Gifts now $30 & under + Free Shipping! 
 U.S. Polo Assn   /   9h 37m ago name $28 Sperry Boat Shoes | Black Friday Sneakpeak Proozy   /   Thu Nov, 26 - 11:33pm name πŸ”₯πŸ”₯UP TO 80% OFF SITEWIDEπŸ”₯πŸ”₯ ENDS TONIGHT Fashion Nova   /   Thu Nov, 26 - 10:18pm name Better Than Thanksgiving Food? The Ridge Wallet   /   Thu Nov, 26 - 9:30pm name Welcome to Black Friday πŸ”₯ 30% Off Sitewide Rhone   /   Thu Nov, 26 - 9:00pm name It's Time to Treat Yourself! Bohme   /   Thu Nov, 26 - 9:00pm name Better Then My Turkey Sandwich Get KeySmart   /   Thu Nov, 26 - 8:45pm name Black Friday drops you can only get at CK πŸ‘‰ Culture Kings   /   Thu Nov, 26 - 8:19pm name UA Long Sleeve $13 Shipped | Hydro Flask $24 | Mystery Box $45 | UA Shorts 4 for $25 Proozy   /   Thu Nov, 26 - 8:08pm name OMG! $99 Mini M.A.C. Crossbody Rebecca Minkoff   /   Thu Nov, 26 - 7:58pm name 🌈NEW PALETTE: 30 shadows for $23.80🌈 ColourPop   /   Thu Nov, 26 - 7:39pm name Ready to shop & save? Gaiam   /   Thu Nov, 26 - 7:06pm name Fwd: Another Thanksgiving Dinner from Ian Inspire Uplift   /   Thu Nov, 26 - 7:05pm name Ready, Set, GO! ⏱️ I Saw It First   /   Thu Nov, 26 - 7:04pm name Don't miss 30% off Kylie Skin bundles & sets! Kylie Cosmetics   /   Thu Nov, 26 - 7:03pm name After Turkey, Shop Our Leftovers Todd Snyder   /   Thu Nov, 26 - 7:00pm name ⚠️ Everything Is On Sale Vincero Watches   /   Thu Nov, 26 - 7:00pm name 25% Off All Juices & Coils EightVape   /   Thu Nov, 26 - 6:49pm name UP TO 60% OFF - Shopping from the couch has never been easier! Timbuk2   /   Thu Nov, 26 - 6:05pm name Last chance to enter for our HANON x adidas ZX420 'Luck of the Sea'! Hanon-Shop   /   Thu Nov, 26 - 6:02pm name πŸ‚Best Seller Alert: $10 OFF DailySteals Junk Box - November Edition | $30 OFF Ring Video Doorbell Pro | $44.99 Snow Flocked Christmas Tree & MoreπŸ‚ Daily Steals   /   Thu Nov, 26 - 6:01pm name πŸ–€ Black Friday Blowout! 25% off sitewide πŸ–€ Red Dress Boutique   /   Thu Nov, 26 - 5:55pm name Black Friday Starts Now: 20% Off Everything Bombas   /   Thu Nov, 26 - 5:38pm name VIP EARLY ACCESS πŸ“© BLACK FRIDAY STARTS NOW! Save up to 70% Off Site-wide U.S. Polo Assn   /   Thu Nov, 26 - 5:30pm name Our Biggest Ever Black Friday Sale from 12 AM Quick Mobile Fix   /   Thu Nov, 26 - 5:02pm name Tangent β€” Now Available Vitaly   /   Thu Nov, 26 - 4:36pm name Happy Thanksgiving TeeFury   /   Thu Nov, 26 - 2:48pm
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