The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday.

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

23
Fri
Nov
5
18
Sat
Nov
6
25
Sun
Nov
7
18
Mon
Nov
8
24
Tue
Nov
9
20
Wed
Nov
10
29
Thu
Nov
11
24
Fri
Nov
12
20
Sat
Nov
13
26
Sun
Nov
14
23
Mon
Nov
15
26
Tue
Nov
16
30
Wed
Nov
17
31
Thu
Nov
18
35
Fri
Nov
19
25
Sat
Nov
20
30
Sun
Nov
21
34
Mon
Nov
22
29
Tue
Nov
23
37
Wed
Nov
24
43
Thu
Nov
25
69
Fri
Nov
26
40
Sat
Nov
27
49
Sun
Nov
28
70
Mon
Nov
29
37
Tue
Nov
30
31
Wed
Dec
1
28
Thu
Dec
2
26
Fri
Dec
3
26
Sat
Dec
4
25
Sun
Dec
5
22
Mon
Dec
6
30
Tue
Dec
7

Time of Day

All times Eastern Standard Time.
12
am
2
am
4
am
6
am
8
am
10
am
12
pm
2
pm
4
pm
6
pm
8
pm
10
pm

Emoji Usage

Number of occurances of each emoji.
🚨 Rotating Light 404
✨ Sparkles 259
πŸ”₯ Fire 224
⏰ Alarm Clock 175
‼️ Bangbang 169
πŸ’₯ Boom 151
⚑ Zap 123
🎁 Gift 107
⚠️ Warning 100
πŸŽ‰ Tada 76
β˜€οΈ Sunny 67
🌟 Star2 66
πŸ‘€ Eyes 65
⏳ Hourglass Flowing Sand 63
😱 Scream 63
πŸ‘ Clap 62
🀩 Grinning Face With Star Eyes 54
❄️ Snowflake 53
πŸ€‘ Money Mouth Face 52
❀️ Heart 51
πŸ“£ Mega 51
😍 Heart Eyes 50
πŸ’Έ Money With Wings 44
🀯 Shocked Face With Exploding Head 42
πŸ’• Two Hearts 41
πŸ’° Moneybag 39
πŸ’‹ Kiss 39
πŸ–€ Black Heart 36
❗ Exclamation 36
πŸ‚ Fallen Leaf 33
πŸŽ„ Christmas Tree 32
πŸ’™ Blue Heart 31
🌴 Palm Tree 30
✈️ Airplane 30
🌸 Cherry Blossom 29
πŸ“¦ Package 29
πŸ‘‰ Point Right 29
πŸ“’ Loudspeaker 26
πŸ’š Green Heart 26
⭐ Star 26
πŸ’– Sparkling Heart 25
πŸš€ Rocket 24
😎 Sunglasses 23
πŸ’« Dizzy 20
πŸ’¨ Dash 20
πŸ₯‚ Clinking Glasses 20
🍁 Maple Leaf 19
πŸ™Œ Raised Hands 19
🎊 Confetti Ball 19
πŸ’› Yellow Heart 18
🌈 Rainbow 18

Sympbol Usage

Number of occurances of each symbol.
! 3,148
% 1,728
$ 884
? 400

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name CWG Sweats $23 Shipped | UA Crew $25 Shipped & More! Proozy   /   2h 24m ago name This is the last time we'll email you... get 30% off Bee Inspired Clothing   /   3h 25m ago name 50% OFF is happening right now. Morphe   /   3h 57m ago name Our gift to you: 50% off Level Up Mascara! 🎁 ColourPop   /   4h 18m ago name Day 4 Surprise: 40% OFF lip kits πŸ’„ Kylie Cosmetics   /   5h 25m ago name Today Only🌟40% Off Sweaters & Jackets🌟 Fashion Nova   /   5h 52m ago name This Week at Kith Kith   /   6h 16m ago name Holiday Colors to Get Comfy In Bombas   /   6h 22m ago name You Asked, We Made it Comfier Allbirds   /   6h 54m ago name CWG 1/4 Zip 2 for $27 | PUMA Full-Zip $26.99 Shipped | Marmot Jacket $30 Shipped Proozy   /   7h 22m ago name The Music Zoo Fender Holiday Gift Guide! The Music Zoo   /   7h 24m ago name Ends Tonight! Cyber Savings! Gaiam   /   8h 18m ago name It's your holiday too. Treat yourself! Gymshark   /   8h 23m ago name TREND ALERT: The Sweater You Need Now Todd Snyder   /   9h 21m ago name New Season Arrivals: Versace Cettire   /   10h 25m ago name Live long and Merry X-Mas πŸ–– TeeFury   /   16h 43m ago name Spyder Short Puffer $34 | CWG Hoodie 2 for $34 & More! Proozy   /   Sat Dec, 3 - 8:02pm name Looking to Cut Back your Nic Levels!! 0mg Disposables!! EightVape   /   Sat Dec, 3 - 7:14pm name Christmas gift ideas inside Mous   /   Sat Dec, 3 - 7:03pm name Bundle Up🧣It’s Sweater Weather!! Fashion Nova   /   Sat Dec, 3 - 6:35pm name This is a BIG deal. Look inside. Morphe   /   Sat Dec, 3 - 6:10pm name Check out JB's huge range of Christmas music! JB Hi-Fi   /   Sat Dec, 3 - 5:04pm name Spyder Puffer $40 Shipped | Marmot Hoodie $35 Shipped & More! Proozy   /   Sat Dec, 3 - 3:02pm name Day 3 Surprise: FREE Candle πŸ’– Kylie Cosmetics   /   Sat Dec, 3 - 12:45pm name Sperry Duck Boots under $70, Merrell Thermo Boots under $90 & More! Proozy   /   Sat Dec, 3 - 12:02pm name Cute & Cozy All Szn Longβ˜•β›… Fashion Nova   /   Sat Dec, 3 - 11:33am name Kith Selects | Special Prices for the Season Kith   /   Sat Dec, 3 - 11:13am name Need some glam gifts for Disney lovers? πŸ’ ColourPop   /   Sat Dec, 3 - 11:07am name Our Best Seller For A Reason Allbirds   /   Sat Dec, 3 - 10:33am name Best-Selling Gibson USA Guitars Back in Stock! The Music Zoo   /   Sat Dec, 3 - 10:15am name Meet the Lou Clutch Rebecca Minkoff   /   Sat Dec, 3 - 10:07am name Spyder Sherpa $37 Shipped | Birkenstocks $45 | UA Crew 2 for $45 + FS Proozy   /   Sat Dec, 3 - 10:05am name Gifts Under $50? Nifty Bombas   /   Sat Dec, 3 - 10:04am name The Savings Keep Coming! Gaiam   /   Sat Dec, 3 - 9:01am name SELF-GIFTING SATURDAY: Treat Yourself To… Todd Snyder   /   Sat Dec, 3 - 8:01am name ❄️Holiday Collection on SALEπŸ”₯! TeeFury   /   Sat Dec, 3 - 3:23am name Running After Gallifrey ✨ TeeFury   /   Sat Dec, 3 - 12:42am name Women's Stocking Stuffer Mystery Box $49.99, Spyder Ski Gloves 2 for $38 & More! Proozy   /   Fri Dec, 2 - 8:04pm name Introducing The Military Shirt Todd Snyder   /   Fri Dec, 2 - 8:02pm name FREE Box of Coils Promo...Every Brand & Model! EightVape   /   Fri Dec, 2 - 7:15pm name Even BETTER DealsπŸ”₯Starting At $5πŸ’Έ Fashion Nova   /   Fri Dec, 2 - 6:35pm name Crackin' Xmas Deals – On Now! JB Hi-Fi   /   Fri Dec, 2 - 4:40pm name Mizuno present the Kizuna: Fisherman pack 🐟 Hanon-Shop   /   Fri Dec, 2 - 4:00pm name Last Chance! Extra 50% off Marmot. Proozy   /   Fri Dec, 2 - 3:03pm name Day 2: BOGO Free High Gloss! ✨ Kylie Cosmetics   /   Fri Dec, 2 - 3:02pm name 50% OFF: Sale-a-bration starts now! Morphe   /   Fri Dec, 2 - 2:37pm name Cyber Monday called, say hello to 35% off Get KeySmart   /   Fri Dec, 2 - 1:59pm name ✨Fantastic eye + lip looks with Disney it’s a small world ✨ ColourPop   /   Fri Dec, 2 - 1:33pm name New Arrivals! The Music Zoo   /   Fri Dec, 2 - 1:15pm name Ho-Ho-Hold UpπŸŽ„The Holiday Shop Is Here!! Fashion Nova   /   Fri Dec, 2 - 11:36am name The Perfect Backpack for Holiday Travels Rebecca Minkoff   /   Fri Dec, 2 - 11:06am
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