The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday.

Filter by Day Click on any bar on the "Daily Emails Sent" chart to only show stats/campaigns for that day.

Filter by Brand Click the round logo next to each campaign to only show stats/campaigns for that brand.

Filter by Word Click any word in the "Words" table to only show stats for subject lines including that word.

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

40
Tue
Nov
17
44
Wed
Nov
18
37
Thu
Nov
19
48
Fri
Nov
20
36
Sat
Nov
21
47
Sun
Nov
22
48
Mon
Nov
23
48
Tue
Nov
24
53
Wed
Nov
25
59
Thu
Nov
26
79
Fri
Nov
27
52
Sat
Nov
28
58
Sun
Nov
29
79
Mon
Nov
30
50
Tue
Dec
1
37
Wed
Dec
2
41
Thu
Dec
3
37
Fri
Dec
4
36
Sat
Dec
5
36
Sun
Dec
6
40
Mon
Dec
7
42
Tue
Dec
8
37
Wed
Dec
9
40
Thu
Dec
10

Time of Day

All times Eastern Standard Time.
12
am
2
am
4
am
6
am
8
am
10
am
12
pm
2
pm
4
pm
6
pm
8
pm
10
pm

Most Used Words

Percentage of emails containing each word. Click on any word to filter the dashboard by that word.

Most Used Emoji

Percentage of emails containing each emoji.
🚨 Rotating Light 2.8%
✨ Sparkles 2.3%
πŸ”₯ Fire 1.8%
⚑ Zap 1.8%
🎁 Gift 1.6%
😍 Heart Eyes 1.4%
😱 Scream 1.3%
πŸŽ‰ Tada 1.1%
πŸ’• Two Hearts 1.0%
❀️ Heart 1.0%
⏰ Alarm Clock 1.0%
πŸŽ„ Christmas Tree 0.9%
❄️ Snowflake 0.8%
πŸ–€ Black Heart 0.8%
❗ Exclamation 0.8%
πŸ‘€ Eyes 0.7%
⚠️ Warning 0.7%
🀩 Grinning Face With Star Eyes 0.6%
πŸ’₯ Boom 0.6%
πŸ‘ Clap 0.6%
πŸ™Œ Raised Hands 0.6%
πŸ’– Sparkling Heart 0.5%
⭐ Star 0.5%
πŸ‘‰ Point Right 0.5%
πŸ’‹ Kiss 0.4%
🌈 Rainbow 0.4%
πŸ’™ Blue Heart 0.4%
β˜€οΈ Sunny 0.4%
🌸 Cherry Blossom 0.4%
πŸ‘™ Bikini 0.3%
πŸ’ͺ Muscle 0.3%
πŸ’Œ Love Letter 0.3%
πŸŽ… Santa 0.3%
🌴 Palm Tree 0.2%
😎 Sunglasses 0.2%
πŸ€‘ Money Mouth Face 0.2%
πŸ’Έ Money With Wings 0.2%
⏳ Hourglass Flowing Sand 0.2%
🌟 Star2 0.2%
πŸ‘Ÿ Athletic Shoe 0.2%
πŸ’š Green Heart 0.2%
πŸ‘‘ Crown 0.2%
πŸ‘— Dress 0.2%
πŸ‘ Peach 0.2%
πŸ† Trophy 0.2%
🚚 Truck 0.2%
πŸš€ Rocket 0.2%
πŸ“’ Loudspeaker 0.2%
πŸ”“ Unlock 0.2%
βœ”οΈ Heavy Check Mark 0.2%
🌼 Blossom 0.2%

Most Used Symbols

Percentage of emails containing each symbol.
! 25.2%
% 19.7%
$ 15.8%
? 5.6%

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name your signature look starts at $10?! 😍 ColourPop   /   1h 53m ago name new arrivals are a breath of fresh air πŸƒ Red Dress Boutique   /   3h 9m ago name Mix and match for L-E-S-S...Styles now 2 for $35 & T-shirts 2 for $18! U.S. Polo Assn   /   3h 14m ago name Oakley Polo 2 for $40 | Under Armour Hooded Jacket $38 | True Rock Leggings $4/ea. | Nautica Top $14.99 Proozy   /   3h 17m ago name Introducing TS Selvedge Denim: New washes + lighter weights for spring. Todd Snyder   /   3h 21m ago name You Are Empowered Gaiam   /   3h 25m ago name New at JB: Bose Smart Soundbar 300 JB Hi-Fi   /   3h 48m ago name Join Us in Celebrating International Women's Day! πŸ’ͺ🏿πŸ’ͺ🏽πŸ’ͺ🏼πŸ’ͺ🏻 Inspire Uplift   /   4h 24m ago name In Honor of International Women's Day EightVape   /   5h 15m ago name $1 Million Towards Empowering Women Fashion Nova   /   6h 23m ago name Mizuno reissue the Contender S for the first time! Hanon-Shop   /   6h 24m ago name Clean Your Water Bottle - Without Getting Up Get KeySmart   /   6h 51m ago name 12 Pursuits: Why I Sleep Rhone   /   8h 48m ago name Hey Beautiful πŸ’ Happy IWD πŸ’– Fashion Nova   /   9h 14m ago name We're celebrating you I Saw It First   /   9h 21m ago name A Juice that's One in a MelonπŸ‰ EightVape   /   10h 15m ago name New, Cozy, And Full Of Love Bombas   /   10h 31m ago name NEW Vintage Graphic Tees ⚑⚑ Lakenzie   /   11h 19m ago name You Are Empowered Gaiam   /   11h 23m ago name NEW March Drop - Best Selling Styles! Bee Inspired Clothing   /   12h 3m ago name Kith for the Notorious B.I.G. Monday Program Kith   /   12h 22m ago name Shop High-End Taylors! The Music Zoo   /   12h 22m ago name our BEST set yet πŸ™Œ Red Dress Boutique   /   12h 59m ago name Together. We move. Gymshark   /   13h 5m ago name Under Armour Pullover $9 | Oakley Cargo Pants $19.99 | Mossy Oak Tee $7.50/ea. | Sperry Duck Boots $37 Proozy   /   13h 10m ago name Ends Today! Battle Of The Buyers Deals You DonοΏ½οΏ½t Want To Miss The Brick   /   13h 23m ago name Color of the day: LAVENDER Bohme   /   13h 55m ago name IWD 2021 πŸ’– + WIN a years supply of clothes I Saw It First   /   15h 25m ago name Beats Solo3 Wireless Headphones $130 Proozy   /   15h 35m ago name Harder. Better. Faster. Stronger. TeeFury   /   22h 22m ago name 50% off all MOSSY OAK!! Proozy   /   Sun Mar, 7 - 11:20pm name New Arrivals: Authentic Indian Madras Todd Snyder   /   Sun Mar, 7 - 9:05pm name 🚨HOURS LEFT‼️30% OFF 9-Pan Palettes! 🚨 ColourPop   /   Sun Mar, 7 - 8:58pm name This is BIG πŸ‘ Styles Now 2 for $35 πŸ‘ U.S. Polo Assn   /   Sun Mar, 7 - 8:33pm name 🌸 spring into something NEW 🌸 Red Dress Boutique   /   Sun Mar, 7 - 8:15pm name UA Undeniable Backpack $27 | Oakley Casual Shorts 2 for $28 | Under Armour Pullover $29.99 | Lightweight Jacket $12.99 Proozy   /   Sun Mar, 7 - 8:05pm name Last Chance on a Flash Sale Deal! The Music Zoo   /   Sun Mar, 7 - 8:00pm name Fresh-Picked CANDY? Yep! EightVape   /   Sun Mar, 7 - 7:39pm name Are you ready for Spring? 🌷 Inspire Uplift   /   Sun Mar, 7 - 7:02pm name Exclusive Coupon: $300 off Netgear Orbi Tri-Band Mesh Wi-Fi System JB Hi-Fi   /   Sun Mar, 7 - 4:36pm name Incoming: Your top 5 Vincero Watches   /   Sun Mar, 7 - 3:08pm name Your weekly wellness guide πŸ’Œ I Saw It First   /   Sun Mar, 7 - 3:07pm name Extra 40% off all Madden Girl! Proozy   /   Sun Mar, 7 - 2:50pm name New Commuter Pant Colors! Rhone   /   Sun Mar, 7 - 2:39pm name Butter Goods SS21 - Available Now Flatspot   /   Sun Mar, 7 - 2:36pm name πŸ’₯ENDS TODAY πŸ’₯ 30% OFF 9-Pan Palettes! πŸ’₯ ColourPop   /   Sun Mar, 7 - 1:11pm name Get Kylie's gorgeous glow πŸ’• Kylie Cosmetics   /   Sun Mar, 7 - 1:04pm name This Is BIG! πŸ‘ 30-70% OFF SITEWIDE! πŸ‘ Fashion Nova   /   Sun Mar, 7 - 12:49pm name Your Elite Instagram Guide πŸ“– Bee Inspired Clothing   /   Sun Mar, 7 - 12:04pm name most wanted Cargos Mnml   /   Sun Mar, 7 - 12:02pm name 30% Off Candy King Happy Hour | 30% Off FreeMax Kits | 20% Off Innokin Pen EightVape   /   Sun Mar, 7 - 11:30am
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