The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday.

Filter by Day Click on any bar on the "Daily Emails Sent" chart to only show stats/campaigns for that day.

Filter by Brand Click the round logo next to each campaign to only show stats/campaigns for that brand.

Filter by Word Click any word in the "Words" table to only show stats for subject lines including that word.

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

40
Tue
Nov
17
44
Wed
Nov
18
37
Thu
Nov
19
48
Fri
Nov
20
36
Sat
Nov
21
47
Sun
Nov
22
48
Mon
Nov
23
48
Tue
Nov
24
53
Wed
Nov
25
59
Thu
Nov
26
79
Fri
Nov
27
52
Sat
Nov
28
58
Sun
Nov
29
79
Mon
Nov
30
50
Tue
Dec
1
37
Wed
Dec
2
41
Thu
Dec
3
37
Fri
Dec
4
36
Sat
Dec
5
36
Sun
Dec
6
40
Mon
Dec
7
42
Tue
Dec
8
37
Wed
Dec
9
40
Thu
Dec
10

Time of Day

All times Eastern Standard Time.
12
am
2
am
4
am
6
am
8
am
10
am
12
pm
2
pm
4
pm
6
pm
8
pm
10
pm

Most Used Words

Percentage of emails containing each word. Click on any word to filter the dashboard by that word.

Most Used Emoji

Percentage of emails containing each emoji.
✨ Sparkles 2.6%
🚨 Rotating Light 2.5%
πŸ”₯ Fire 1.8%
⚑ Zap 1.5%
😍 Heart Eyes 1.3%
β˜€οΈ Sunny 1.3%
πŸ’₯ Boom 1.0%
⏰ Alarm Clock 0.9%
πŸ’• Two Hearts 0.9%
πŸŽ‰ Tada 0.8%
🎁 Gift 0.8%
❀️ Heart 0.8%
😱 Scream 0.8%
πŸ‘€ Eyes 0.7%
πŸ’™ Blue Heart 0.7%
πŸ™Œ Raised Hands 0.7%
🀩 Grinning Face With Star Eyes 0.6%
⭐ Star 0.6%
πŸ‘ Clap 0.6%
πŸ–€ Black Heart 0.6%
❗ Exclamation 0.5%
⚠️ Warning 0.5%
‼️ Bangbang 0.4%
πŸ’‹ Kiss 0.4%
🌈 Rainbow 0.4%
🌴 Palm Tree 0.4%
❄️ Snowflake 0.4%
🌸 Cherry Blossom 0.4%
😎 Sunglasses 0.4%
πŸŽ„ Christmas Tree 0.4%
πŸ’š Green Heart 0.4%
πŸ‘‰ Point Right 0.3%
🧑 Orange Heart 0.3%
🀯 Shocked Face With Exploding Head 0.3%
πŸ‘™ Bikini 0.3%
πŸ’– Sparkling Heart 0.3%
🌼 Blossom 0.3%
πŸ’Έ Money With Wings 0.3%
πŸ‘‘ Crown 0.3%
✈️ Airplane 0.3%
πŸ‚ Fallen Leaf 0.2%
⏳ Hourglass Flowing Sand 0.2%
πŸ€‘ Money Mouth Face 0.2%
🌊 Ocean 0.2%
πŸ’ͺ Muscle 0.2%
🚚 Truck 0.2%
πŸ’Œ Love Letter 0.2%
🌎 Earth Americas 0.2%
πŸ’¨ Dash 0.2%
πŸ“£ Mega 0.2%
πŸ’° Moneybag 0.2%

Most Used Symbols

Percentage of emails containing each symbol.
! 29.8%
% 17.1%
$ 16.2%
? 5.4%

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name The latest $16 Weeklies are here! TeeFury   /   16mins ago name Congratulations to the winner of our Editing Contest πŸ† Vincero Watches   /   1h 24m ago name International Babywearing Week🀰 Up to 20% OFF! Natural Baby Shower   /   1h 40m ago name New Arrivals You'll Love! Bohme   /   1h 55m ago name UA Joggers $19 | Spyder Down Jacket $54.99 | Champion 1/4 Zip $19.99 | Oakley Polarized Sunglasses $50 Proozy   /   2h 20m ago name Do you remember? 🎡 Gymshark   /   2h 22m ago name New Okami merch + Tons of Restocks! Fangamer   /   3h 10m ago name NEW: THE BLACK DAMASCUS WALLET The Ridge Wallet   /   3h 18m ago name Masterbuilts & Made 2 Measures! The Music Zoo   /   3h 23m ago name New Product Drops Gaiam   /   3h 24m ago name Cool Your Jets w/ CBDFx’s Suite of ProductsΒ β„οΈβœˆοΈ EightVape   /   4h 0m ago name Slippery Floors Don't Stand A Chance Bombas   /   4h 13m ago name Shop the NEW Kylie Baby πŸ’™ Kylie Cosmetics   /   4h 13m ago name new Skinny Fit Denim Mnml   /   4h 16m ago name free MIDI pack 🎁 Cymatics.Fm   /   4h 36m ago name Go! Go! 🏁 $3 RUSH Shipping Is HERE 🏁 Fashion Nova   /   4h 49m ago name New Bra. New Brief. New Colors. Allbirds   /   5h 19m ago name this print is something special ✨ Red Dress Boutique   /   6h 6m ago name Hoodie & UA Jogger Bundle $19.98 | UGG Boots $129 Shipped | UA 1/2 Zip $16.99 | Reebok Sunglasses $11.99 Proozy   /   6h 20m ago name The Madness is On! 50% off Canadian Made Sofas The Brick   /   6h 23m ago name GetACTV: Deal of the Day Gaiam   /   6h 23m ago name πŸ“£ ATTN: Buy More, Save More Continues! Save up to 30% off Site-Wide U.S. Polo Assn   /   6h 25m ago name New Season Arrivals: Off-White, Stella McCartney, Burberry Cettire   /   7h 21m ago name Knock knock, savings alert! Rebecca Minkoff   /   7h 22m ago name LAST CHANCE: Buy One, Get One Free on Soylent Complete Protein! Soylent   /   8h 22m ago name The Trial of the Sword βš”οΈ TeeFury   /   15h 38m ago name Is your pack ready for rain? Timbuk2   /   Mon Sep, 27 - 11:03pm name UA Pullover/Leggings Combo $19.99 | UA Polos 2 for $30 | UGG Boots $139 & More Proozy   /   Mon Sep, 27 - 10:02pm name ‼️FINAL HRS 🚨 Bonus 10% Off Current Promo‼️ Fashion Nova   /   Mon Sep, 27 - 9:56pm name you're gonna want one of everything 😍 Red Dress Boutique   /   Mon Sep, 27 - 8:15pm name Take up to 65% OFF your purchase Inspire Uplift   /   Mon Sep, 27 - 8:07pm name 20% Off All Disposables | Smok Stick Prince Kits EightVape   /   Mon Sep, 27 - 6:14pm name Our New Fall Coats Are Here Todd Snyder   /   Mon Sep, 27 - 6:11pm name UA Polos 2 for $30 | UA Backpack $34.99 | UA Twist Hoodie 2 for $25 | Puma Golf Hat $18.99 Proozy   /   Mon Sep, 27 - 5:33pm name Introducing the Toys Capsule – Now Available Vitaly   /   Mon Sep, 27 - 4:31pm name Pair Up Gaiam   /   Mon Sep, 27 - 3:31pm name Spyder Jacket $44 Shipped | UA Joggers 2 For $36 | UA Jacket $34.99 | NHL LS Tees $6.99 Shipped Proozy   /   Mon Sep, 27 - 2:06pm name A look back at some of our favourite stunts... Mous   /   Mon Sep, 27 - 2:03pm name Kramer Diver Down's Available Now! The Music Zoo   /   Mon Sep, 27 - 1:18pm name Keen on Kratom? πŸŒΏπŸƒ EightVape   /   Mon Sep, 27 - 12:43pm name Comfy, Soft, And Made For Showing Off Bombas   /   Mon Sep, 27 - 12:25pm name Denim Jeans Fit Guide Lakenzie   /   Mon Sep, 27 - 12:03pm name LAST CHANCE‼️ Bonus 10% Off All Dresses! πŸ’ΈπŸ›οΈ Fashion Nova   /   Mon Sep, 27 - 11:38am name Kith & New Era for New York Yankees Monday Program Kith   /   Mon Sep, 27 - 11:00am name It's all in the button details. Bohme   /   Mon Sep, 27 - 10:30am name fall calls for... Red Dress Boutique   /   Mon Sep, 27 - 10:19am name UA 1/2 Zips 2 For $29 | Ray-Ban Wayfarers $68 Shipped | Reebok Bralette 2-Pack $9 | Eddie Bauer T-Shirt 2-Pack $12 Proozy   /   Mon Sep, 27 - 10:08am name LAST CALL ⏱️ Semi-Annual 3-Day Sale Ends Today! The Brick   /   Mon Sep, 27 - 10:03am name Deal of the Day: $10 Kids Mats Gaiam   /   Mon Sep, 27 - 10:02am name You Choose! Save up to an Extra 30% off Site-wide! U.S. Polo Assn   /   Mon Sep, 27 - 10:01am name Meet Lou Rebecca Minkoff   /   Mon Sep, 27 - 9:34am
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