The Black Friday Fifty
BETA
We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday.
Filter by Day Click on any bar on the "Daily Emails Sent" chart to only show stats/campaigns for that day.
Filter by Brand Click the round logo next to each campaign to only show stats/campaigns for that brand.
Daily Emails Sent Filter the data below the chart by clicking on the red bar for any day.
Time of Day
All times Eastern Standard Time.|
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12 am |
2 am |
4 am |
6 am |
8 am |
10 am |
12 pm |
2 pm |
4 pm |
6 pm |
8 pm |
10 pm |
Most Used Words
Percentage of emails containing each word. Click on any word to filter the dashboard by that word.| off | 23.0% | |
| new | 13.8% | |
| the | 13.6% | |
| for | 11.5% | |
| to | 10.2% | |
| sale | 9.2% | |
| your | 7.7% | |
| now | 7.1% | |
| you | 6.0% | |
| a | 5.5% | |
| is | 5.5% | |
| more | 5.2% | |
| up | 5.2% | |
| in | 4.9% | |
| on | 4.9% | |
| our | 4.8% | |
| of | 4.7% | |
| jacket | 4.6% | |
| ua | 4.4% | |
| day | 4.3% | |
| black | 4.2% | |
| this | 4.2% | |
| last | 3.9% | |
| friday | 3.7% | |
| extra | 3.6% | |
| get | 3.6% | |
| and | 3.3% | |
| with | 3.2% | |
| arrivals | 2.8% | |
| oakley | 2.8% | |
| all | 2.8% | |
| free | 2.6% | |
| year | 2.4% | |
| sitewide | 2.3% | |
| here | 2.3% | |
| ends | 2.3% | |
| only | 2.3% | |
| s | 2.2% | |
| are | 2.2% | |
| gift | 2.2% | |
| best | 2.2% | |
| styles | 2.2% | |
| everything | 2.2% | |
| just | 2.0% | |
| deals | 2.0% | |
| from | 2.0% | |
| winter | 1.9% | |
| exclusive | 1.9% | |
| shop | 1.9% | |
| shorts | 1.8% | |
| chance | 1.8% |
Most Used Emoji
Percentage of emails containing each emoji.| π¨ Rotating Light | 2.8% | |
| β¨ Sparkles | 2.3% | |
| π₯ Fire | 1.8% | |
| β‘ Zap | 1.8% | |
| π Gift | 1.6% | |
| π Heart Eyes | 1.4% | |
| π± Scream | 1.3% | |
| π Tada | 1.1% | |
| π Two Hearts | 1.0% | |
| β€οΈ Heart | 1.0% | |
| β° Alarm Clock | 1.0% | |
| π Christmas Tree | 0.9% | |
| βοΈ Snowflake | 0.8% | |
| π€ Black Heart | 0.8% | |
| β Exclamation | 0.8% | |
| π Eyes | 0.7% | |
| β οΈ Warning | 0.7% | |
| π€© Grinning Face With Star Eyes | 0.6% | |
| π₯ Boom | 0.6% | |
| π Clap | 0.6% | |
| π Raised Hands | 0.6% | |
| π Sparkling Heart | 0.5% | |
| β Star | 0.5% | |
| π Point Right | 0.5% | |
| π Kiss | 0.4% | |
| π Rainbow | 0.4% | |
| π Blue Heart | 0.4% | |
| βοΈ Sunny | 0.4% | |
| πΈ Cherry Blossom | 0.4% | |
| π Bikini | 0.3% | |
| πͺ Muscle | 0.3% | |
| π Love Letter | 0.3% | |
| π Santa | 0.3% | |
| π΄ Palm Tree | 0.2% | |
| π Sunglasses | 0.2% | |
| π€ Money Mouth Face | 0.2% | |
| πΈ Money With Wings | 0.2% | |
| β³ Hourglass Flowing Sand | 0.2% | |
| π Star2 | 0.2% | |
| π Athletic Shoe | 0.2% | |
| π Green Heart | 0.2% | |
| π Crown | 0.2% | |
| π Dress | 0.2% | |
| π Peach | 0.2% | |
| π Trophy | 0.2% | |
| π Truck | 0.2% | |
| π Rocket | 0.2% | |
| π’ Loudspeaker | 0.2% | |
| π Unlock | 0.2% | |
| βοΈ Heavy Check Mark | 0.2% | |
| πΌ Blossom | 0.2% |
Most Used Symbols
Percentage of emails containing each symbol.| ! | 25.2% | |
| % | 19.7% | |
| $ | 15.8% | |
| ? | 5.6% |
