The Black Friday Fifty
BETA
We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday.
Filter by Day Click on any bar on the "Daily Emails Sent" chart to only show stats/campaigns for that day.
Filter by Brand Click the round logo next to each campaign to only show stats/campaigns for that brand.
Daily Emails Sent Filter the data below the chart by clicking on the red bar for any day.
Time of Day
All times Eastern Standard Time.|
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2 am |
4 am |
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12 pm |
2 pm |
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10 pm |
Most Used Words
Percentage of emails containing each word. Click on any word to filter the dashboard by that word.| off | 29.3% | |
| black | 22.5% | |
| friday | 22.3% | |
| the | 14.6% | |
| to | 12.6% | |
| now | 12.2% | |
| sale | 10.9% | |
| new | 9.3% | |
| for | 9.1% | |
| early | 7.2% | |
| up | 7.2% | |
| on | 6.8% | |
| your | 6.6% | |
| starts | 6.0% | |
| more | 5.6% | |
| a | 5.4% | |
| access | 5.4% | |
| is | 5.4% | |
| our | 5.2% | |
| sitewide | 4.9% | |
| extra | 4.9% | |
| with | 4.7% | |
| you | 4.3% | |
| everything | 4.1% | |
| ua | 4.1% | |
| of | 4.1% | |
| get | 3.7% | |
| deals | 3.5% | |
| here | 3.5% | |
| and | 3.5% | |
| jacket | 3.3% | |
| holiday | 3.1% | |
| shop | 3.1% | |
| gift | 2.9% | |
| under | 2.9% | |
| thanksgiving | 2.9% | |
| in | 2.9% | |
| pre | 2.7% | |
| all | 2.7% | |
| save | 2.5% | |
| this | 2.5% | |
| free | 2.5% | |
| deal | 2.5% | |
| just | 2.3% | |
| arrivals | 2.3% | |
| collection | 2.3% | |
| from | 2.1% | |
| vip | 2.1% | |
| adidas | 1.9% | |
| best | 1.9% | |
| only | 1.9% |
Most Used Emoji
Percentage of emails containing each emoji.| π₯ Fire | 4.3% | |
| β‘ Zap | 2.9% | |
| π¨ Rotating Light | 2.3% | |
| β Star | 1.9% | |
| π€ Black Heart | 1.9% | |
| β¨ Sparkles | 1.9% | |
| π Gift | 1.6% | |
| β οΈ Warning | 1.4% | |
| π Rainbow | 1.4% | |
| β€οΈ Heart | 1.2% | |
| β Exclamation | 1.2% | |
| π₯ Boom | 1.2% | |
| π Heart Eyes | 1.2% | |
| π€ Money Mouth Face | 1.0% | |
| β« Black Circle | 1.0% | |
| π Eyes | 1.0% | |
| π± Scream | 1.0% | |
| π Christmas Tree | 0.8% | |
| π Two Hearts | 0.8% | |
| β° Alarm Clock | 0.8% | |
| π΄ Red Circle | 0.8% | |
| β¬ Black Large Square | 0.8% | |
| π Clap | 0.8% | |
| βοΈ Snowflake | 0.6% | |
| π€© Grinning Face With Star Eyes | 0.6% | |
| 𧑠Orange Heart | 0.6% | |
| π Tada | 0.6% | |
| π Green Heart | 0.6% | |
| π¦ Turkey | 0.6% | |
| π’ Loudspeaker | 0.4% | |
| π Gem | 0.4% | |
| π Love Letter | 0.4% | |
| πΈ Money With Wings | 0.4% | |
| π° Moneybag | 0.4% | |
| βοΈ Interrobang | 0.4% | |
| π« Dizzy | 0.4% | |
| π Fallen Leaf | 0.4% | |
| π Point Right | 0.4% | |
| π Unlock | 0.4% | |
| π Point Down | 0.4% | |
| β Coffee | 0.4% | |
| π Sun With Face | 0.2% | |
| π΅ Dollar | 0.2% | |
| π Steam Locomotive | 0.2% | |
| β±οΈ Stopwatch | 0.2% | |
| π Worried | 0.2% | |
| π€« Face With Finger Covering Closed Lips | 0.2% | |
| π Athletic Shoe | 0.2% | |
| π High Heel | 0.2% | |
| π Handbag | 0.2% | |
| π Star2 | 0.2% |
Most Used Symbols
Percentage of emails containing each symbol.| % | 28.5% | |
| ! | 27.8% | |
| $ | 14.8% | |
| ? | 2.7% |
