New Balance announces the release of the MADE 990 Version Series: an unprecedented bring back of now-retired versions of the 990, a classic shoe that has become synonymous with both New Balance and timeless style. This launch comes prior to the 40 year anniversary of the iconic 990 silhouettes for the brand. The collection is an elevated tribute to the MADE 990 which leans into the brand's roots, showcasing the heritage of the 990 while updating each revived rendition with subtle ruby accents.
Throughout the remainder of this year, New Balance will make subsequent versions of the 990v2, v3, and v4 available for sneaker lovers with a nostalgic appreciation for the 990 franchise. The 990v1 was developed as a performance running model; each version since has continued to raise the bar on quality and design, blending performance-inspired elements with elevated style.
The online raffle for the New Balance M990VS1 will be live until Wednesday 16th June 12:00BST. Enter now through the button below!