When Peak Design made a Travel Tripod, we didn't just slap together a bunch of tubes and call it a day. We spent 3 years engineering a whole new architecture that eliminated wasted space and maximized vertical efficiency.

When Peak Design launched our Black Friday sale, we didn't just put on elf suits and ad-lib dumb jokes (because we already did that in 2018). We produced a 17-minute-long action movie and followed it with emails longer than CVS receipts.

It's called shunning the status quo. It's called being a creative. It's called art. You get it. We know you do. And that's why we're friends.