The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday 2023. Want to track these stats for your competitors? Use our new dashboard.

The results below are for emails that include "gift" in the subject line.
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Daily Emails Sent with "gift" in the Subject Line  Filter the data below the chart by clicking on the red bar for any day.

0
Sat
Nov
4
1
Sun
Nov
5
1
Mon
Nov
6
0
Tue
Nov
7
0
Wed
Nov
8
1
Thu
Nov
9
0
Fri
Nov
10
1
Sat
Nov
11
1
Sun
Nov
12
1
Mon
Nov
13
0
Tue
Nov
14
1
Wed
Nov
15
1
Thu
Nov
16
0
Fri
Nov
17
1
Sat
Nov
18
2
Sun
Nov
19
1
Mon
Nov
20
1
Tue
Nov
21
0
Wed
Nov
22
3
Thu
Nov
23
1
Fri
Nov
24
3
Sat
Nov
25
0
Sun
Nov
26
0
Mon
Nov
27
1
Tue
Nov
28
2
Wed
Nov
29
3
Thu
Nov
30
3
Fri
Dec
1
5
Sat
Dec
2
2
Sun
Dec
3
2
Mon
Dec
4
2
Tue
Dec
5

Time of Day

All times Eastern Standard Time.
12
am 		2
am 		4
am 		6
am 		8
am 		10
am 		12
pm 		2
pm 		4
pm 		6
pm 		8
pm 		10
pm

Word Usage

Number of occurances of each word. Click on any word to filter the dashboard by that word.
gift   56
gifts   38
off   26
for   18
the   18
guide   17
to   15
day   11
your   11
a   11
under   9
get   8
last   8
you   8
gifting   8
with   7
of   7
up   7
extra   6
perfect   5
season   5
card   4
now   4
we   4
on   4
time   4
flatspot   4
holiday   4
that   4
grab   4
online   4
our   4
everything   4
free   4
everyone   3
save   3
sale   3
give   3
out   3
s   3
and   3
all   3
less   3
foolproof   2
cyber   2
xmas   2
code   2
giving   2
sitewide   2
await   2
more   2

Emoji Usage

Number of occurances of each emoji.
🎁 Gift 17
❀️ Heart 5
πŸŽ„ Christmas Tree 5
⚑ Zap 4
πŸŽ‰ Tada 3
πŸ’• Two Hearts 3
πŸ’ Gift Heart 3
✨ Sparkles 3
🌟 Star2 3
⏳ Hourglass Flowing Sand 2
πŸ’– Sparkling Heart 2
πŸ”₯ Fire 2
βœ”οΈ Heavy Check Mark 2
🌷 Tulip 1
🦌 Deer 1
πŸ’™ Blue Heart 1
πŸ›οΈ Shopping Bags 1
😍 Heart Eyes 1
πŸ§₯ Coat 1
πŸ‘€ Eyes 1
πŸ† Trophy 1
πŸ’« Dizzy 1
❄️ Snowflake 1
⏰ Alarm Clock 1
πŸŽ€ Ribbon 1
😱 Scream 1
🌹 Rose 1
🌸 Cherry Blossom 1
πŸ’³ Credit Card 1

Symbol Usage

Number of occurances of each symbol.
! 31
% 26
$ 12
? 8

Most Common ESPs

Number of campaigns sent via each ESP.
Klaviyo   38
Listrak   18
Sparkpost   13
Braze   8
Iterable   6
Salesforce   6
MailChimp   5
ExpertSender   2
Sailthru   2

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name New Gifts for Mother’s Day Bombas   /   Sat Apr, 13 - 10:10am name Your Easter Gift Guide🌷🎁 Natural Baby Shower   /   Wed Mar, 27 - 7:47am name πŸ’–Enjoy 20% Off Everything as Our Special Gift to You! EightVape   /   Sun Mar, 10 - 5:02pm name Gifts to make her day! πŸŒΈπŸ’• Natural Baby Shower   /   Tue Mar, 5 - 1:49pm name 🎁Get you FREE Gift with Every Purchase EightVape   /   Tue Feb, 20 - 4:49pm name Valentine’s Day Gift Guide Kith   /   Fri Feb, 9 - 1:44am name Looking to gift someone special? Rebecca Minkoff   /   Wed Feb, 7 - 8:03pm name 🌹 Valentine's Day Gift Guide: Sweep them off their feet! U.S. Polo Assn   /   Wed Feb, 7 - 2:33pm name Hurry, Get Your V-Day Gifts on Time Bombas   /   Tue Feb, 6 - 10:08am name These V-Day Gifts Are πŸ’• Everything πŸ’• Bombas   /   Sat Feb, 3 - 10:19am name FREE Heart Face Stamp gift! ❀️ ColourPop   /   Thu Feb, 1 - 2:32pm name Last Day⚑Grab Your FREE Gift Before it's Gone! EightVape   /   Wed Jan, 31 - 12:18pm name Give a Gift He'll Love. Rhone   /   Mon Jan, 22 - 7:09am name Gift Didn’t Work Out? Don’t Sweat It Bombas   /   Tue Dec, 26 - 10:24am name Gift Yourself What You Really Want! Rebecca Minkoff   /   Mon Dec, 25 - 12:04pm name πŸ”₯⏳ Forgot that gift??? Less than 24 hours left to grab a gift card ⏳πŸ”₯ TeeFury   /   Mon Dec, 25 - 1:08am name Last Minute-Gift HQ Allbirds   /   Sat Dec, 23 - 10:33am name You Forgot a Cousin? 😱 Gift Card Time Bombas   /   Sat Dec, 23 - 10:04am name Everyone Loves A Gift Card Todd Snyder   /   Sat Dec, 23 - 7:07am name We Think Gift Cards are Underrated Vitaly   /   Fri Dec, 22 - 5:32pm name The Easiest, Foolproof Gift Allbirds   /   Fri Dec, 22 - 10:38am name Need a last minute gift? Gymshark   /   Fri Dec, 22 - 10:21am name Pre-Xmas Stocking Up! Perfect Xmas Gifts Here!πŸŽ€ EightVape   /   Thu Dec, 21 - 6:20pm name ⏰ Last Call Alert! Grab Your Gifts Before Time Runs Out! 🎁 U.S. Polo Assn   /   Thu Dec, 21 - 6:02pm name 30-80% Off The PERFECT Gifts🎁❀️ Fashion Nova   /   Tue Dec, 19 - 6:53pm name πŸŽβ„οΈπŸ§₯ Gift the joy of winter layers! U.S. Polo Assn   /   Tue Dec, 19 - 6:01pm name Our Most Luxe Gifts Yet Todd Snyder   /   Tue Dec, 19 - 7:07am name ⚑Did you miss the shipping deadline? We got a gift for that⚑ TeeFury   /   Tue Dec, 19 - 12:49am name Last Day: Free Ground Shipping for Gifts Bombas   /   Sun Dec, 17 - 10:18am name Find a Gift You're Guaranteed to Love Rhone   /   Sun Dec, 17 - 8:06am name We got the cutest ready-to-gift set πŸ’ ColourPop   /   Sat Dec, 16 - 12:01pm name Gifts to Keep for Yourself Bombas   /   Sat Dec, 16 - 10:09am name A Christmas Gift πŸ’«: Save with 10% off! Natural Baby Shower   /   Fri Dec, 15 - 2:52pm name Brushes make the perfect gift πŸ’– ColourPop   /   Fri Dec, 15 - 2:04pm name Gifts for the Sporty Friend Bombas   /   Fri Dec, 15 - 10:32am name Flatspot 2023 Gift Guide 07: Online Now Flatspot   /   Thu Dec, 14 - 2:30pm name Check out these gifting bestsellers πŸ†πŸŽ Gymshark   /   Thu Dec, 14 - 1:49pm name πŸ‘€ Gifts that WOW: Under $20 + Extra 20% Off! U.S. Polo Assn   /   Wed Dec, 13 - 10:13am name DAY 7: Order by midnight to get your gifts on time! Rebecca Minkoff   /   Wed Dec, 13 - 9:08am name ⚑ Flash Sale! Today Only - Gifts Under $200 The Brick   /   Wed Dec, 13 - 3:04am name Most popular products = top gifts! Mous   /   Tue Dec, 12 - 6:03pm name Give the Gift of Yamaha! The Music Zoo   /   Tue Dec, 12 - 1:16pm name 20% Off + Extra 15% Off Gift Boxes Bombas   /   Tue Dec, 12 - 10:20am name Flatspot 2023 Gift Guide 06: Online Now Flatspot   /   Mon Dec, 11 - 2:34pm name 25% OFF with Klarna + last-min gifts = ❀️ ColourPop   /   Mon Dec, 11 - 1:05pm name ✨ Gift Guide Magic: 20% Off Site-wide with Code:GIFT20 U.S. Polo Assn   /   Mon Dec, 11 - 10:04am name 😍 Gifts Galore! Everything Under $20 for Everyone! U.S. Polo Assn   /   Sun Dec, 10 - 2:05pm name DAY 4 OF 7 DAYS OF GIFTING Rebecca Minkoff   /   Sun Dec, 10 - 9:09am name Gift β€˜em sets: 25% off with Klarna! πŸ’ ColourPop   /   Sat Dec, 9 - 7:02pm name Watch our ultimate gift guide Mous   /   Sat Dec, 9 - 3:04pm name πŸŽ„ Festive Faves: Gifts for $30 & Under + Elevate the Cheer with 20% Off! U.S. Polo Assn   /   Sat Dec, 9 - 12:02pm name 30% Off Sitewide. Let's. Get. Gifting. Allbirds   /   Fri Dec, 8 - 10:35am name Your Guide to Gifting Rhone Rhone   /   Fri Dec, 8 - 7:14am name The gift that keeps on giving Mous   /   Thu Dec, 7 - 6:07pm name TODAY ONLY: 25% off last-min gifts! πŸ’ ColourPop   /   Thu Dec, 7 - 1:12pm name πŸŽ‰ Take an EXTRA 20% off all your best gifts! πŸŽ‰ U.S. Polo Assn   /   Thu Dec, 7 - 10:17am name 🌟 Gift Gala: $10 - $50 Wonders + Unlock an Extra 20% Off All Your Faves! πŸŽ‰πŸŽ„ U.S. Polo Assn   /   Wed Dec, 6 - 12:17pm name Babe, Gift Them The Best!πŸŽπŸŽ„ Fashion Nova   /   Wed Dec, 6 - 10:30am name It's Gifting Season 🎁 Rebecca Minkoff   /   Tue Dec, 5 - 8:03pm name Our Favorite Foolproof Gift Todd Snyder   /   Tue Dec, 5 - 7:05am name The Perfect Gift for Anyone and Everyone Vitaly   /   Mon Dec, 4 - 8:01pm name Gifts We ❀️ Todd Snyder   /   Mon Dec, 4 - 7:10am name The Mous Gift Guide Mous   /   Sun Dec, 3 - 5:02pm name 🌟 Sparkle & Save: Grab Gifts at $30 or Less + Unlock 20% Extra Savings! U.S. Polo Assn   /   Sun Dec, 3 - 12:02pm name ✨ 🎁 Gifts Under $20: Delightful Finds for Him and Her! U.S. Polo Assn   /   Sat Dec, 2 - 2:04pm name Rudolph gifts for your besties ❀️🦌 ColourPop   /   Sat Dec, 2 - 12:07pm name Holiday Gift Guide 2023 Kith   /   Sat Dec, 2 - 10:59am name A gift for you βœ”οΈ A gift for me βœ”οΈ Bohme   /   Sat Dec, 2 - 10:54am name Gifts Under $100 Todd Snyder   /   Sat Dec, 2 - 7:03am name Get ready for gifting season! Mous   /   Fri Dec, 1 - 6:07pm name Flatspot 2023 Gift Guide 05: Online Now Flatspot   /   Fri Dec, 1 - 2:30pm name 🎁 Unwrap the Joy: Gift Guide Specials for Every Budget + Extra 20% Off Sitewide! U.S. Polo Assn   /   Fri Dec, 1 - 12:04pm name Coming In Hot: Gifts Under $100 Allbirds   /   Thu Nov, 30 - 10:36am name πŸŽπŸ’™ Gift More, Spend Less: Cyber Monday Deals Up to 80% Off Await! U.S. Polo Assn   /   Thu Nov, 30 - 10:18am name Gifts Under $50 Bombas   /   Thu Nov, 30 - 10:14am name πŸŒŸπŸ›οΈ Wrap Up Happiness: Cyber Monday Gifts Await with Up to 80% Off Savings! U.S. Polo Assn   /   Wed Nov, 29 - 12:39pm name Bundled Gifts Gaiam   /   Wed Nov, 29 - 7:10am name 'Tis the season of gifting: Use code GIFT25 to get 25% off everything 🎁 Bohme   /   Tue Nov, 28 - 12:18pm name 25% Off All Gift Boxes and More Bombas   /   Sat Nov, 25 - 7:06pm name It’s Giving Season … So Gift At 30% Off Vitaly   /   Sat Nov, 25 - 6:00pm name Get Your Gifts Together Allbirds   /   Sat Nov, 25 - 10:34am name 🎁 Warning: May cause self-gifting...BLACK FRIDAY prices you can't resist! U.S. Polo Assn   /   Fri Nov, 24 - 11:04pm name BLACK FRIDAY SALE: Gift Guides Rhone   /   Thu Nov, 23 - 7:05pm name Gifts for up to 70% off? Gymshark   /   Thu Nov, 23 - 1:15pm name Gifts of Fitness Gaiam   /   Thu Nov, 23 - 7:07am name 20% Off Feel-Good Gifts Bombas   /   Tue Nov, 21 - 8:14am name 🎁 GIFT GUIDE + SALE >>> GET 25% OFF! 🎁 Bohme   /   Mon Nov, 20 - 11:59am name Give the Gift of Style this Holiday Season Rhone   /   Sun Nov, 19 - 8:03am name Christmas Gift Guide πŸŽ„βœ¨ Natural Baby Shower   /   Sun Nov, 19 - 2:57am name The perfect holiday gifts featuring @keneurich Rebecca Minkoff   /   Sat Nov, 18 - 12:10pm name Up To 50% Off Gifts For Your Whole Flock Allbirds   /   Thu Nov, 16 - 11:18am name Holiday Gift Guide 2023 Kith   /   Wed Nov, 15 - 11:10am name Looking for gifts under $25? 🎁 ColourPop   /   Mon Nov, 13 - 7:04pm name Last Day for 25% Off Gifts Bombas   /   Sun Nov, 12 - 7:09am name SAVE up to 20% on toys + gifts πŸŽπŸŽ„ Natural Baby Shower   /   Sat Nov, 11 - 2:52am name Flatspot 2023 Gift Guide 04: Online Now Flatspot   /   Thu Nov, 9 - 2:29pm name You could win a $250 gift card bestie! πŸ’³ ColourPop   /   Mon Nov, 6 - 2:05pm name OMG. The Gift Guide Is Live. Todd Snyder   /   Sun Nov, 5 - 7:07am
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