The Black Friday Fifty
BETA

We subscribed to fifty top online retailers' emails and wired all the campaigns they're sending into this real-time dashboard for the days before/after Black Friday and Cyber Monday.

Filter by Day Click on any bar on the "Daily Emails Sent" chart to only show stats/campaigns for that day.

Filter by Brand Click the round logo next to each campaign to only show stats/campaigns for that brand.

Filter by Word Click any word in the "Words" table to only show stats for subject lines including that word.

Daily Emails Sent   Filter the data below the chart by clicking on the red bar for any day.

40
Tue
Nov
17
44
Wed
Nov
18
37
Thu
Nov
19
48
Fri
Nov
20
36
Sat
Nov
21
47
Sun
Nov
22
48
Mon
Nov
23
48
Tue
Nov
24
53
Wed
Nov
25
59
Thu
Nov
26
79
Fri
Nov
27
52
Sat
Nov
28
58
Sun
Nov
29
79
Mon
Nov
30
50
Tue
Dec
1
37
Wed
Dec
2
41
Thu
Dec
3
37
Fri
Dec
4
36
Sat
Dec
5
36
Sun
Dec
6
40
Mon
Dec
7
42
Tue
Dec
8
37
Wed
Dec
9
40
Thu
Dec
10

Time of Day

All times Eastern Standard Time.
12
am
2
am
4
am
6
am
8
am
10
am
12
pm
2
pm
4
pm
6
pm
8
pm
10
pm

Most Used Words

Percentage of emails containing each word. Click on any word to filter the dashboard by that word.

Most Used Emoji

Percentage of emails containing each emoji.
🚨 Rotating Light 3.3%
✨ Sparkles 2.8%
🎁 Gift 2.2%
⚑ Zap 2.1%
πŸ”₯ Fire 2.1%
😱 Scream 1.3%
πŸŽ„ Christmas Tree 1.3%
⏰ Alarm Clock 1.3%
πŸŽ‰ Tada 1.3%
😍 Heart Eyes 1.2%
❄️ Snowflake 1.1%
❗ Exclamation 1.0%
πŸ’• Two Hearts 0.9%
πŸ‘€ Eyes 0.8%
⚠️ Warning 0.8%
πŸ’₯ Boom 0.8%
❀️ Heart 0.8%
πŸ–€ Black Heart 0.7%
🀩 Grinning Face With Star Eyes 0.6%
⭐ Star 0.5%
πŸ‘‰ Point Right 0.5%
πŸ‘ Clap 0.5%
πŸ™Œ Raised Hands 0.5%
πŸ’– Sparkling Heart 0.5%
🌈 Rainbow 0.4%
πŸŽ… Santa 0.4%
πŸ’™ Blue Heart 0.4%
πŸ€‘ Money Mouth Face 0.3%
πŸ† Trophy 0.3%
πŸ’‹ Kiss 0.3%
πŸ’Έ Money With Wings 0.3%
😎 Sunglasses 0.3%
β˜€οΈ Sunny 0.3%
βœ”οΈ Heavy Check Mark 0.3%
⏳ Hourglass Flowing Sand 0.3%
πŸ’° Moneybag 0.3%
πŸ’š Green Heart 0.2%
🌲 Evergreen Tree 0.2%
πŸ“’ Loudspeaker 0.2%
πŸ‘Ÿ Athletic Shoe 0.2%
πŸ”΄ Red Circle 0.2%
πŸ’« Dizzy 0.2%
πŸ”“ Unlock 0.2%
😘 Kissing Heart 0.2%
πŸ‘™ Bikini 0.2%
⚫ Black Circle 0.2%
🧑 Orange Heart 0.2%
πŸ‘— Dress 0.2%
🀫 Face With Finger Covering Closed Lips 0.2%
🌟 Star2 0.2%
🌸 Cherry Blossom 0.2%

Most Used Symbols

Percentage of emails containing each symbol.
! 26.2%
% 21.9%
$ 16.1%
? 5.3%

Campaigns

Click on a sender's logo to see just their emails. Click the message details to see the campaign. name Our WINTER CLEARANCE Sale ends SOON! Quick Mobile Fix   /   12mins ago name New bundles to kick your week off right πŸ’ΈπŸ™Œ Culture Kings   /   1h 30m ago name 😍 Pre-order over 300 guitars new for 2021! The Music Zoo   /   Sun Jan, 24 - 11:14pm name Oakley Valve Polarized $54 Proozy   /   Sun Jan, 24 - 10:32pm name happiness is a state of dress πŸ’™ Red Dress Boutique   /   Sun Jan, 24 - 8:16pm name 2 for $50 Sherpa | Dakine Windbreaker $80 | 3 for $15 Leggings | Oakley Shorts $15 Proozy   /   Sun Jan, 24 - 8:07pm name Your Valentine's Day Gift Inside πŸ“© Inspire Uplift   /   Sun Jan, 24 - 8:07pm name Discoveries: Cold-Weather Kicks Edition Todd Snyder   /   Sun Jan, 24 - 8:02pm name $23.61 Swag 2 Kits | $29.93 Aegis Solo Kit | $26.77 Stick Prince Kit | 21% Off Drag 2 Refresh Kit EightVape   /   Sun Jan, 24 - 7:15pm name Sunday SAVINGS – up to 30% off your ENTIRE purchase. U.S. Polo Assn   /   Sun Jan, 24 - 6:30pm name $14.99 Xtreme Power Rotating Wireless Charger + 2 USB Ports - 2 Pack | $14.99 Unisex Valentines Day T-Shirt | $19.99 Wireless Neckband Sport Headphones & More Daily Steals   /   Sun Jan, 24 - 6:06pm name We’ve Got Options 😎 Rhone   /   Sun Jan, 24 - 4:09pm name You can layer in a dress Outdoor Voices   /   Sun Jan, 24 - 2:11pm name I can't talk right now, I'm busy doing hot girl 🀫 I Saw It First   /   Sun Jan, 24 - 2:02pm name Cop Your New Year Gear With BOGO 50% Off πŸŽ½πŸ‘Ÿ Fashion Nova   /   Sun Jan, 24 - 1:10pm name Reputation x Pokemon !! Lakenzie   /   Sun Jan, 24 - 1:04pm name Found Your Scent? Try a Set! Native   /   Sun Jan, 24 - 12:47pm name This Week at Kith Kith   /   Sun Jan, 24 - 12:36pm name Just Sunday Vibes All Round Bee Inspired Clothing   /   Sun Jan, 24 - 12:08pm name πŸ‘€ Take a look at our new Spring arrivals πŸ‘€ Urban Industry   /   Sun Jan, 24 - 12:08pm name new arrivals: Every Day Puffer + Quilted Shirt Mnml   /   Sun Jan, 24 - 12:05pm name ⚑Shop our coolest pedals in stock now! The Music Zoo   /   Sun Jan, 24 - 11:00am name Still..21% Off All Disposables (even the cheap ones!!) 😍 EightVape   /   Sun Jan, 24 - 10:54am name 2 for $25 Down Vests | Spyder Jacket $90 | 3 for $27 T-Shirts | Birkenstock Yao Sandals $60 Proozy   /   Sun Jan, 24 - 10:17am name enter the comfort zone πŸ’€ Red Dress Boutique   /   Sun Jan, 24 - 10:16am name Ultra Lightweight Nylon Styles Rebecca Minkoff   /   Sun Jan, 24 - 10:03am name Bring Good Fortune With These Great Savings! The Brick   /   Sun Jan, 24 - 10:02am name Have you gotten MARINA? Steve Madden   /   Sun Jan, 24 - 9:06am name Sunday Sunnies for you! Bohme   /   Sun Jan, 24 - 9:00am name Pack Savings: Socks + Shirts + Underwear Bombas   /   Sun Jan, 24 - 8:23am name The great electric wave ⚑ 🌊 TeeFury   /   Sun Jan, 24 - 8:19am name Weekly wellness guide ✨ I Saw It First   /   Sun Jan, 24 - 7:18am name New Arrivals: Prada Cettire   /   Sun Jan, 24 - 7:01am name New Year, New You, New Soylent Discounts Soylent   /   Sat Jan, 23 - 11:00pm name 2 for $40 UA Twist Hoodie Proozy   /   Sat Jan, 23 - 10:32pm name these HOT sellers are going fast! πŸ’¨ Red Dress Boutique   /   Sat Jan, 23 - 8:16pm name Spyder Jacket $40 | Oakley Polarized $56 | RBK Vest $29 | UA Jacket $25 Proozy   /   Sat Jan, 23 - 8:06pm name 2 Juices For $15 | Mix & Match | $19.95 Vinci Kits | $3.95 Replacement Pods EightVape   /   Sat Jan, 23 - 6:45pm name $30 OFF Acer Intel Celeron Laptop | $9.99 Shopping Cart Handle Germ Protector Cover | $12 OFF Memorex Bluetooth Music Boombox & More Daily Steals   /   Sat Jan, 23 - 6:06pm name πŸ”” Trending on socials this week πŸ”” Culture Kings   /   Sat Jan, 23 - 4:20pm name Period-absorbing leggings? Yup. Thinx   /   Sat Jan, 23 - 2:14pm name The perfect storm 🌩️ I Saw It First   /   Sat Jan, 23 - 2:03pm name Up to 75% Off. Final Days Todd Snyder   /   Sat Jan, 23 - 1:05pm name It's Here. Vincero Watches   /   Sat Jan, 23 - 12:08pm name Are You Diversifying Your Pantsfolio? Rhone   /   Sat Jan, 23 - 12:03pm name Go Best Friend, That's My Best Friend πŸ‘―β€β™€οΈπŸ‘ Fashion Nova   /   Sat Jan, 23 - 11:42am name $14.92 Novo 3 Kits | $20.45 Caliburn G Kits | $25.19 Luxe PM40 Kits EightVape   /   Sat Jan, 23 - 11:24am name πŸ”₯Shop New for 2021 ESP Gear Now! The Music Zoo   /   Sat Jan, 23 - 11:01am name πŸ“£ ATTN: $24.99 jeans | $29.99 sweaters | Up to 30% off your ENTIRE purchase! U.S. Polo Assn   /   Sat Jan, 23 - 11:01am name $5 Aviators | 2 for $40 UA Hoodies | BOGO Oakley Pants | 90 Degree Capri $13 Proozy   /   Sat Jan, 23 - 10:16am name we ❀️ these V-day looks Red Dress Boutique   /   Sat Jan, 23 - 10:15am
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